The Marketing Compass Audit™
Your questions answered
What is The Marketing Compass Audit™?
All organisations should benchmark their marketing performance. However, are they getting the best value out of this process? This audit, a benchmark in itself, gives your business important marketing strategy feedback. The Marketing Compass Audit™ considers many important sales and marketing issues such as marketing culture & approach, planning & monitoring and internet marketing to help drive forward marketing performance improvement.
Why use it?
Many organisations seek to compare themselves with other organisations to identify potential areas for improvement in their business. This is called ‘benchmarking’. The organisations chosen may be competitors. Alternatively, they may simply be exemplar companies / brands who are admired for their leading position and approach. Each of these comparisons can help to identify what the business is doing well and what might usefully be improved upon.
The approach taken is often ad hoc and varies across the organisation. This audit allows a structured review of marketing and helps to identify those actions needed to move this important area towards best practice in the most efficient and cost effective way. Following completion of the Marketing Audit you will be provided with a free downloadable copy of the 10,000 word Marketing Compass book for SMEs written by Nigel Temple.
How do I use it?
Your marketing team / marketing agencies complete an on-line survey individually, taking no longer than 30 minutes. They bring their collective capability and knowledge to the topic area. The results are analysed and presented to highlight key issues, opportunities and actions needed to improve your approach to your marketing strategy.
When is it used?
The Marketing Compass Audit™ can be used at any time by your organisation to assess whether or not you are getting the best out of your marketing.
Where can I find more information?
The Marketing Compass Audit™ is available through www.business-enlightenment.com. Whether you are a client or a consultant, you will discover a series of insights.
Who has created the audit?
Our audits are created by professionals with considerable hands on experience. In this instance one of our authors Nigel Temple who has over 30 years of strategic and tactical marketing consultancy and training experience with over 3000 enterprises.
This knowledge and experience is an invaluable resource.
30 years of experience in just 30 minutes of your time.