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Social Media Strategy


Social Media Management Pathway Audit™

Your questions answered….


What is the Social Media Management Pathway Audit™?

A holistic Social Media management questionnaire that provides your Social Media team and executive management with key information about your organisation’s strategy and approach to managing its social media presence. It reviews how the different people and teams in your organisation use and integrate Social Media in to their day to day work. This can add significant value by identifying processes, procedures and best practice you have in place to limit risk and maximise benefit.

Why use it?

This audit offers a holistic and thorough review of the factors involved in using Social Media in a positive and constructive manner, whilst helping mitigate the associated risks to your company’s reputation. Reviewing and refining you organisations social media use can provide increased revenue, help to develop your brand, attract customers, gain insights via research, aid recruitment, and increase Search Engine Discoverability.

How do I use it?

Any employees involved in overseeing, inputting or using social media on behalf of the organisation complete a simple on-line survey taking no longer than thirty minutes. The results are analysed and highlight key organisational and procedural factors relevant to the management of your Social Media presence. These include topics such as your Social Media Strategy, how you post on social networks, the monitoring and measurement of the platforms you use, the management of stakeholders, how your strategies integrate and how your Social Media Campaigns are managed.

When is it used?

The audit can be used at any stage of your businesses social media maturity. It allows you to define what practices you have implemented or need to adopt, and enables you to ensure that best practice is being adhered to.

Where can I find more information?

Pathway audits are published by Business Enlightenment and you can find out more by visiting . Whether you are a client or a consultant, you will discover all you need to know.

Who creates the audits?

Experienced audit authors, who have a consulting background and over ten years’ experience of successful and innovative social media management.  Their knowledge and experience is an invaluable resource.

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